C360 Services

Marketing and PR

In the first half of my professional life I focused on marketing and PR. I am used to working with big brands such as Monopoly, Risiko or Unreal but was also responsible for the introduction of new, unknown brands and products. Managing products during their entire life-cycle, I am familiar with the entire range of classic marketing tools. In later projects I expanded the marketing mix to Online-, Mobile-, and Social Media Marketing.

  • Development and realization of individual strategies and creative marketing concepts
  • Product Management
  • Creation of marketing plans including Budget planning, SWOT analysis, target group analysis
  • Coordinating media and creative agencies
  • Product positioning and strategy
  • Cross Marketing campaigns
  • Organizing sweepstakes
  • Localization
  • Creating POS material and product sheets
  • Writing press releases and building a PR network

Business Development and Account Management

The sales sector is my second area of key expertise. For various partners I have built distribution networks from scratch. I also feel comfortable entering sectors I have no expertise in. I am highly adaptable and with my experiences in many international companies, I can contribute with a valuable new perspective. I like working in an international environment and am looking forward to supporting companies in their market entry in GSA and Europe.

  • Supporting foreign companies´ market entry in Germany and Europe
  • Administrative support
  • Supporting the development of new business fields
  • Help finding Licensors, Licensees and cooperation partners
  • Building and expanding sales and distribution networks
  • Acquisition of sponsors, new partners, and customers.

Project- and Interim Management

Having worked with many national and international companies, I can easily adapt to new structures. In the framework of a project, I can support companies in managing special tasks, leaving you full flexibility.

 

Planning and organization of all stages projects

Interface between teams and management

Coordination and motivation of all team members

Permanent control of costs, quality and milestones

Temporary management to bridge personnel bottle necks

Organization of events and trade shows

In my career I have attended countless trade shows and events. I also was responsible for setting up the booths and organizing national and international fairs for many of my clients myself.

  • Planning of trade shows, fairs and other events
  • Booking and organization
  • Supervising booth builders and technicians
  • Coordination of suppliers and caterers
  • Acquisition of sponsors and cooperation partners